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Dear Beauty Professionals,
What began as a small vision in Italy has blossomed into something truly
extraordinary, and it’s all because of you.
Each product we create at MAXYMOVA is crafted with passion, precision,
and the utmost care—designed to elevate your work as lash and brow artists and bring exceptional results to your clients. Your trust and support inspire us every day to innovate and deliver products you can rely on.
Thank you for being part of our journey and the ever-growing MAXYMOVA family. Together, we’re redefining beauty standards and pushing boundaries in our industry. I’m excited to see where this path takes us next.
With gratitude and dedication,
Natalia Maxymova
CEO and Founder
Innovative Products You Won’t Find Anywhere Else
Delicate and Effective Lamination Systems
Our Step-1 and Step-2 solutions for lash and brow lamination are carefully formulated to be gentle yet highly effective, ensuring that the natural structure of the hair is preserved.
GOCCIA & GOCCIA Blue Diamond Restructuring Serums
A must-have treatment applied after tinting, this serums keeps lashes moisturized, vibrant, and nourished, providing the ultimate care.
Lash&Brow Cocktail serum
The perfect finishing touch to any lash or brow procedure. This unique cocktail enhances shine, strength, and vitality,
leaving lashes glossy, robust, and salon-perfect.
Aftercare Solutions
We offer a wide range of aftercare products tailored to prolong the results of lash and brow treatments, promoting their longevity and overall health.
Beyond Expectation
Our mission is to push the boundaries of the professional beauty industry.
We strive not just for excellence in beauty but for a transformation in the standard of care and creativity in professional lash and brow artistry.
Our vision is to become a globally recognized brand, synonymous with quality, innovation and elegance in the beauty realm. We are committed to excellence, ensuring that each product we offer not only meets but exceeds the expectations of beauty professionals.
By collaborating with the best Italian laboratories, we create exclusive formulations to ensure exceptional results.
Our focus is on maintaining the highest quality standards, creating products that are not only highly effective, but also innovative and environmentally friendly.
Our products are tested to ensure their effectiveness, and are designed to offer long-lasting results. We are pleased to announce that our tests have shown that after a full treatment of 3 sessions within 12 weeks, the improvement in lash diameter and curvature angle persists over time.
Additionally, our products are designed to maintain lash health, meaning that after using our products, your clients' lashes will not only be more beautiful and curled, but also healthy and in great condition.
We tested the effectiveness of our treatment on a group of volunteers, evaluating the average increase in lash diameter and average increase in curvature angle. The results were surprising: after 3 treatments, we observed an average increase in lash diameter of 26%, and 100% of the volunteer subjects showed a significantly improved diameter value compared to the initial data.
Furthermore, we recorded an average increase in curvature angle of +19% (+𝟰𝟬.𝟰𝟮°), and again, 100% of the volunteer subjects showed a significantly improved value compared to the initial data.
We recognize the excessive use of disposable products in the beauty industry, particularly during procedures like eyelash and brow lamination. A single session often generates significant waste, including cotton sticks, lip gloss applicators, and microbrushes, all of which are discarded after just one use.
To address this, we’ve introduced sustainable alternatives. We’ve replaced these disposables with reusable silicone tools, such as durable brushes designed for multiple uses, reducing waste without compromising performance.
We’ve also tackled the issue of single-use under-eye patches, which are typicallynon-recyclable. Our silicone patches offer a reusable alternative that maintains comfort and efficiency during procedures.
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